NOGA classifies a business by its main activity. Retailers with a shop and an online store are under their product range in retail. 47.91 only covers firms that sell mainly by mail order or online.
NOGA 47.91
Online shops and mail order retailers of all product ranges: for providers of logistics, payment solutions, shop software, packaging and marketing services who want to reach retailers focused on online sales.
Our Swiss database holds 1,005,992 records (as of 4 November 2026): the entities in the commercial register and places from Overture Maps without a match. They are not yet assigned to industries; the quotation states the size available for this industry, the reference date and the delivery date.
Export of the whole industry: CHF 219 (final price). Selections by canton, municipality, language region or your own filters are quoted on request.
Official statistics: 1,616 businesses in Switzerland according to FSO, STATENT, table px-x-0602010000_105 (reference year 2024, table updated 20 August 2026). Type 47.91 retail sale via mail order houses or via internet: businesses whose main activity is mail order or online sales. Retailers with a shop and an additional online store count in their main type. This is the size of the market, not the size of our database.
Officially, only businesses whose main activity is mail order and internet retail count as online retail: NOGA type 47.91, 1,616 businesses according to the FSO (STATENT 2024). Retailers with a shop and an additional online store are listed under their product range in retail.
If you want to reach all retailers with an online shop, combine 47.91 with retail and a website as a mandatory field. Whether a website contains a shop is then for you to check.
| NOGA 2008 | Official title | For your selection |
|---|---|---|
| 47.91 | Retail sale via mail order houses or via internet | main activity online sales to consumers |
| 47.99 | Other retail sale not in stores, stalls or markets | for example direct selling; for delimitation |
| 46 | Wholesale trade | B2B online shops of wholesalers are here |
| 63.12 | Web portals | marketplaces and portals without own merchandise sales |
There is no official directory of online retailers. Instead, they must identify themselves on their own website.
These 16 columns are planned.
One company can run several shops, and a shop can change operator. For matching with your CRM, the UID of the legal entity is more reliable than the domain.
Foreign shops with a Swiss domain do not count in Swiss statistics unless they have a Swiss company.
We offer fulfilment in Eastern Switzerland and are looking for businesses focused on mail order and internet retail (47.91) across German-speaking Switzerland, with a website and a phone number.
Use
Approach online retailers in a region for storage and shipping solutions.
Select retailers by canton and language region for product presentations.
Reach mail order retailers with sample deliveries by post.
Identify shops as clients for marketing and development.
Questions
NOGA classifies a business by its main activity. Retailers with a shop and an online store are under their product range in retail. 47.91 only covers firms that sell mainly by mail order or online.
Yes, where known, in the website field. If a company runs several shops, the main website is usually given.
The email address in the legal notice is mandatory information, not consent to advertising. Mass advertising by email requires prior consent towards retailers as well (Art. 3 para. 1 let. o UWG).
1,616 businesses in Switzerland according to FSO, STATENT, table px-x-0602010000_105 (reference year 2024, table updated 20 August 2026). Type 47.91 retail sale via mail order houses or via internet: businesses whose main activity is mail order or online sales. Retailers with a shop and an additional online store count in their main type. This is an official statistic, not the size of our dataset.
Format, sources, price and marketing law (UWG, asterisk marking): questions about all industries.